KENDA TIRES AND TUBES SIGN MULTI-YEAR
PARTNERSHP WITH NBL
Hilliard, Ohio – The National Bicycle League
(NBL) is proud to announce a new multi-year
partnership with
Kenda Tires and Tubes. Kenda will be
recognized as the “Official Tire and
Tube” of the NBL National Series and
also as a key co-sponsor of the
‘Bring-A-Buddy’ National Recruiting
program.
To differentiate themselves in the
competitive market for quality tires with
innovative treads, Kenda will be promoted
through a mix of national event exposure and
traditional media including color
advertising in BMX Today Magazine. To
connect Kenda directly to thousands of
potential customers, NBL will promote the
brand through on-site games like the ‘Kenda
Tire-Toss’, at select National events. “We
truly believe in the value of ‘Experiential’
marketing and how it affects consumers in a
more positive and organic way” said Kevin
O’Brien, NBL Marketing Director, “Kenda is
genuinely interested in promoting the sport
and this adds great value to our program”
O’Brien adds.
Several of Kenda’s tires are already popular
with NBL members and teams including the
Team NBL Champs of 2007 – VBS/Kenda from
Ohio. To stay competitive, Kenda is
currently developing several new
lower-profile treads and a Kevlar folding
bead tire to compliment their
already-impressive line of rubber.
Favorites, such as the Small Block Eight,
Kompact and the K-Rad,
continue to be the flagships of the
Ohio-based brand as they forge new ground in
treadnology.
“We’re looking forward to a successful
venture with the NBL” said Jim Wannamaker,
Kenda’s North American Marketing Director,
“It’s a very exciting time for the sport and
we trust the NBL to represent our brand to
their members around the country” continued
Wannamaker.
To kick off the sponsorship, NBL is
promoting the ‘Guess the Tread’
Contest through the NBL website exclusively
(www.nbl.org).
Win one of five sets now!
Kenda’s partnership with the NBL comes at a
perfect time as the sport nears its Olympic
debut in August. NBL is working hard to
attract new riders and bring back those who
raced during the sport’s formative years
through a number of exciting programs and
cross-promotions. Visit
www.nbl.org to learn more and watch for
a Kenda Tire-Toss near you.
Upcoming Kenda Tire-Toss events:
-
Golden State National – Prunedale, CA,
June 21
-
Stars & Stripes National – South Park,
PA, June 28
-
Music City Nationals – Nashville, TN,
July 19
-
NBL Grand National – Louisville, KY,
August 30
About KENDA
Kenda is a leading manufacturer of bicycle,
motorcycle, ATV (All Terrain Vehicle),
industrial, and trailer tires. Most
recently, Kenda has begun producing quality
automotive tires and tubes for worldwide
distribution. Since the inception of the
company in 1962, they have operated on core
values of honesty, innovation, quality, and
customer service. For the past forty years,
Kenda has continued to develop and expand
its product selections to meet changing
market demands. For more information about
the full line Kenda products and teams,
visit
www.kendausa.com today.
